February 28, 2003 15:53 | WebBlogging

They're picking up on it... slowly...

The Observer | Business | The genius of blogging

What's happening now is that Google has realised that the conversations being conducted by members of the weblogging community has become an important body of content. Acquiring Blogger moves the search engine into pole position for organising and exploiting this amazing resource. It's so simple that only geniuses could think of it. But that's Google for you.