August 10, 2004 15:23 | Culture

How things have changed

Ed Bilodeau: How things have changed

Some features of codes of professional ethics are common to all professions. A universal rule is that against advertising. Advertising among professional men has been defined as an ‘attempt to get practice by other then the legitimate means of proficiency in the profession and skill and success' in dealing with clients. […] ‘Probably, however, the principal objection of the honourable professions to advertisement is neither the fact that is misleads the ignorant nor that it is an unfair method of competition, but the indication it affords of a character who is more concerned with exploiting the profession for his own personal advantage than with the service to be rendered to society.'

A.M. Carr-Saunders, Professions, their organization and place in society, 1928.