Quick! Someone make a t-shirt for these people.
It should say:
"Non-conformity is the new conformity"
or
"zealotry is sexy again!"
("I'm with stupid"'s already been done.)
Pride is such a terribly dangerous thing. And too often people confuse pride in their work (what they have produced, with love and attention and skill and experience and and), and pride in their tools. (Or worse, instead of pride in one's society's culture/contribution to humanity, pride in one's rivers and lakes, cities and towns, laws and forms of government, ideologies and religions, color of eyes, hair and skin... etc etc...)
Pride yourself on (the quantifiable) doing good, not (the terribly subjective) being good.
/rant off. ;)