March 19, 2004
Emergent Volvoism
Posted by bopuc at March 19, 2004 01:56 PM
Thirty-two people in a small town in Sweden all went and bought the same car on the same day. A "documentary" about the "phenomenon".
It'd be interesting if they also provided information about how much Volvo advertising had been present in the town in the month leading up to this...
Comments
hehe - it's a spoof campaign by volvo in the uk... actually, I think the campaign was given to an ad company in amsterdam - but... still a spoof...
Posted by: Pete Barr-Watson at March 19, 2004 07:09 PM