August 11, 2003 15:53 | URLs

Brand communities | Brand Management | Brand Communities

"... brand communities exhibit three traditional markers of community: shared consciousness, rituals and traditions, and a sense of moral responsibility..."

So where does that leave a company that longs for its own brand community to nurture and grow? The best bet seems to be in monitoring public discourse -- especially in such obvious places as Internet chat groups -- and watching for the early stages of brand community growth. Then the company can step in and offer resources while being careful not to censor community activities and discussions. A hands-off approach, coupled with consistent communication, seems to be the best way to create this unique but fragile form of communal spirit.



what exactly do brand communities aim at

what exaactly is a brand community??????

A brand community, as I percieve it, is a group of people who identify with each other through a brand.

Think brand loyalty.