brandchannel.com | IKEA Brand | Furniture Retailers
Ingvar Kamprad founded the company in Sweden in 1943. He named his fledgling business by using his initials and tacking on the first letters in Elmtaryd and Agunnaryd, the farm and village where he grew up.
Now you know.
Oh and this is probably the most genius-like aspect of IKEA:
Usually placed outside of urban areas isolated from other shops, IKEA has the customer all to itself, and it doesn't miss the opportunity to wrap the shopper in a 360-degree retail experience.
