March 19, 2004 13:56 | URLs

Emergent Volvoism

The Mystery of Dalarö

Thirty-two people in a small town in Sweden all went and bought the same car on the same day. A "documentary" about the "phenomenon".

It'd be interesting if they also provided information about how much Volvo advertising had been present in the town in the month leading up to this...

Comments

hehe - it's a spoof campaign by volvo in the uk... actually, I think the campaign was given to an ad company in amsterdam - but... still a spoof...