March 19, 2004 13:56 | URLs

Emergent Volvoism

The Mystery of Dalarö

Thirty-two people in a small town in Sweden all went and bought the same car on the same day. A "documentary" about the "phenomenon".

It'd be interesting if they also provided information about how much Volvo advertising had been present in the town in the month leading up to this...


hehe - it's a spoof campaign by volvo in the uk... actually, I think the campaign was given to an ad company in amsterdam - but... still a spoof...