I find myself cringing, internally and externally, as did Dustin Hoffman in "The Graduate", when confronted with that bit of advice.
Mr. McGuire: I just want to say one word to you - just one word. Ben: Yes sir. Mr. McGuire: Are you listening? Ben: Yes I am. Mr. McGuire: 'Plastics.' Ben: Exactly how do you mean? Mr. McGuire: There's a great future in plastics. Think about it. Will you think about it? Ben: Yes I will. Mr. McGuire: Shh! Enough said. That's a deal.
Except today it's "marketing", not "plastics", and the advice giver is Ben, and not Mr.McGuire.
I cringe at the inherent evil in any such enterprise: pursuing so unnatural an affair, just because you know you can capture and corner a market by making a widget no one else has thought of.
Unnatural how? Marketing is the plastic of culture. And just as now we have things that could not be made of anything other than plastic, we now have cultures entirely made up of marketing. It's an oily, greasy, dirty, fake, duplicitous affaire... and I don't like it one bit... but sacrebieu can it make me some moolah...