February 17, 2007 07:12 | Culture / URLs

Otaku?

Amazon taps into otaku culture. Or what's left of it anyways.

from Metropolis (no permanent URI--"permalink". get a clue people!)

Now that otaku are the new trendsetters, you’ll be sure to find what’s hot in Japanese subculture wherever they congregate. The country’s largest online retailer, Amazon Japan (www.amazon.co.jp), has created a dedicated spot for these self-proclaimed nerds to go gaga over the latest video games, DVDs, figurines, graphic novels, magazines, cosplay gear and so much more.

The Otaku Store is organized by its own editors, ranked by popularity and reviewed by peers, making it the go-to place for all coveted items on the otaku radar. One way to browse it is by popular anime character names, among which Evangelion, Suzumiya Haruhi and Nodame Cantabile are the most widely searched. Otaku living overseas can also partake in the shopping, since the majority of these items (excluding video games) can be shipped internationally. With some 30,000 products currently listed, this new resource brings the chaos of Akihabara right onto your computer screen, in a more organized way.

Anyways, the term otaku much more broadly means anyone who's a geek for any interest, not just japanese anime, computers and robots and videogames... but whatever.

Comments
1- Jim O'Connell

"Now that otaku are the new trendsetters, you’ll be sure to find what’s hot in Japanese subculture wherever they congregate."

Perhaps there's an overseas fascination with "otaku" culture, but they certainly are not trendsetters in Japan, where they are more viewed with a mixture of pity, contempt and disbelief.

It's a bit like saying that those people who dress up in Renaissance garb are the style leaders of Western culture.

Be very careful when anything is presented as "All the rage in Japan." It rarely ever is.


oh don't you worry, i know and agree with ya. :)
Hence the weirdness of Amazon JP doing this for the Japanese Amazon site. Perhaps the domestic "otaku" market really is large enough to be attractive to them?