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January 31, 2006

New île sans fil logo

Posted by bopuc at January 31, 2006 07:48 PM

Mike linked to the announcement of the new ISF logo.

Here's what they unveiled:

Isf Logo

Here's my suggested fix:

Isf-Linedup

Basically, I lined things up, centered the text-mark, instilled some harmony by adjusting the kerning a bit better, got rid of the little green blurry nugget (I know it's supposed to be the "accent circonflexe" from île, but I think the waves can cover that duty themsleves) and changed the font of the URL.

Update:
Can you tell this isn't my forte? The edges of the radio waves aren't rounded and I totally not happy with the kerning and alignment here but I'm tired... ;)
Isf-Redo-1

Anyways. I stop here. The original's a pretty good idea and start to a logo... I just felt like tweaking it a bit to fit into the grid I see in my head. ;)

Comments

wow! that's really nice of you. We were planning on making the "i" line up - but the rest of the changes are great too. I'll go see what the guys think.

thanks!

Posted by: mtl3p at January 31, 2006 10:33 PM

The key question is how do they both look at 50 by 50 pixels. That's the key. Me goes with B.

Posted by: Warren Wilansky at January 31, 2006 10:50 PM

Thnx Warren, totally agreed. A couple of issues with this thing, the original and mine. :)

Posted by: Boris Anthony at January 31, 2006 10:57 PM

The second one is much better. but what "ile sans fil" means? :))))))
I mean it's in the name and the URI :) Is it necessary to have both?

Posted by: karl at January 31, 2006 11:38 PM

karl, you raise a number of issues, but the main one I'd like to address is "application".

At 50px x 50px you are most likely already on the website anyways, or a website linking to ilesansfil.org, so yes at that size the URI does not need to appear.

On a flyer or business car or some such, a logo that size is probably also accompanied with some sort of marketing text etc which would also accommodate the URI being written out elsewhere than in the logo.

Then there would be teh largish 6"X6" ISF sticker a hotspot location might place in its window. At that size, a URI would fit quite nicely and would be useful since no other supporting material is present.

as for the "meaning" of this specific juxtaposition of this seemingly random set of roman characters... I think it means "free community wifi for montreal" etc etc... ;)

I actually going to go and redo this logo in various size and for various applications right now. stay tuned.

Posted by: Boris Anthony at January 31, 2006 11:50 PM

"I actually going to go and redo this logo in various size and for various applications right now. stay tuned."

. . . uh? . . More "yay"-ing from me!

and that's a good point about the url re: different sizes/applications. I wouldn't have thought of that.

Posted by: mtl3p at February 1, 2006 12:45 AM

Much better... but it still reads like "Lle Fil Sans" to me... :p

Posted by: Steven Mansour at February 1, 2006 02:18 AM

hello folks!

nice feedback. a few things:

1- i remember the first drafts had non-rounded waves.
im much happier with the rounded waves, the non-rounded waves reminds me of radio shack or those other corporate places that use wifi waves. i like rounded :)i'll vote for this till the end!

2- the kerning. sure, looks great. i'll change it to that if the concensus is FOR it.

3- the use of the "URL" in the logo, is preciscly that. it appears when NOT on the web, mostly in the print related logos. the only places it WOULDNT appear, is say as a weblink. pretty much what you would expect.

4- the gradient is nice, i had the same thing in one of the earlier drafts but i dont think that its a good idea in the print-campaign because gradients depending on what process your using to print can come out differently. also, it makes it hard to print off 2 or 4 color jobs. also more expensive. for the web, im sure it can be used but again. solid black is much more powerful, and iconic. gradients might look abit less professional.

these are of course only my 2cents. im happy to see the logo posted and discussed. thanks for all the feedback.

the only one thing im really concerned about is the loss of the "nugget" or "circonflexe". if thats something we want to do, i'd need to know soonish cause we are in the midst of preparing the cards / chloroplast signs / stickers.

personally. i say it looks good without, but probably should have it. (and it looks good with it too!)

*safe solvent
(tired and awake at 7:33am)

Posted by: *safe solvent at February 1, 2006 07:26 AM

looked at them again, i think that the "circonflexe" could go and it would look good, make sense and actually help the design (in terms of taking some HEIGHT away from it)

(its just a matter of deciding soon i guess)

Posted by: *safe solvent at February 1, 2006 07:36 AM

Hey! Hi SafeSolvent! :)
I was tired and awake at 2am when I did that last round. ;)

Yeah totally agreed on the rounded waves (too lazy to do them from scratch) and the gradient/drop shadow (was just playing around).

I'm glad my putsing around was appreciated. I was worried of angering folks. :(
(Especially since I was not part of the original process, and I have been in this kind of thing before and to have an outsider pipe up at the end is just annoying right? ;)

Posted by: Boris Anthony at February 1, 2006 11:23 AM

Looks like the new RSS feed icons. They chose a symbol that I'm sure I've used a lot of times as a designer - a bit too general.

Posted by: Allan White at February 1, 2006 02:57 PM

Actually, I used the feedicon source file for those waves (slightly modified, but too lazy to round the edges.)

Having worked for a WiFi AP/router maker for 3 years, I've seen too many of those waves myself. :p

Posted by: Boris Anthony at February 2, 2006 02:38 AM

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boris did some playing around with Martin's logo. good stuff! We should be incorporating most of the changes. (thanks boris!)... [Read More]

Tracked on February 1, 2006 10:48 AM